A brand guide can help you get everyone – and every communication – in line. A brand guide is a written and visual set of rules for each and every touch you have with your members, your team, and any other audience. It defines elements such as proper color codes for digital and printed materials, proper use of your logo, writing and photography tone, proper fonts, and much more.
As part of its Digital Concierge™ services, ClubLISI has produced many brand guides for private clubs and would be happy to discuss whether it is right for yours.
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